Portfolio

Where ideas learn how to speak visually.

Enjoy The Journey

Peanut butter packaging design concept by Leigh Appleton, Olearch

A Purr-fect Squeeze

STUDENT GOLD PACK FINALIST

This re-packaging is all about breaking the barrier between the product and the user, making peanut butter fun and convenient. 

By re-designing the ergonomics of the jar, the solution allows Black Cat to increase its interest not only as a healthy food choice but as a product that excites children and encourages parents.

The Snap Co.

This project rebranded Snap Print into The Snap Co. with a more modern, relevant identity. 

The bird logo was replaced by a dynamic “S” inspired by the printing process, while the CMYK colours were retained to reflect the industry.

The result is a clean, contemporary brand that feels both creative and professional.

Corporate brand identity design by Leigh Appleton, Olearch

Chunky Chau

This project involved designing a set of compact, eye-catching vouchers for a restaurant to support cross-selling. 


Each voucher clearly promotes an offer, such as a complimentary cocktail, dessert, or starter with a main course, combining strong visuals with clear, effective messaging.

Business collateral design, voucher cards by Olearch

Real Strength Is Invisible

The Campaign sheds light on the silent struggle of young males regarding body image. 


The brand Dior Sauvage is used to convey the message that “Real Strength Is Invisible”. 

Awareness campaign design concept by Leigh Appleton, Olearch
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You Will Love Me Anyway

This campaign “ you will love me anyway”, embraces the idea that connection matters more than perfection by highlighting the relatable quirks of rescue animals in a humorous and honest way.

 

Through short, playful messages written from the animals perspective, the campaign reframes behaviours such as messing, chewing, or shedding as part of what makes them lovable.